Packaging in the fruit and vegetable section : what impact does it have on the customer experience – and on the attractiveness of the section ?
Paris, 2 October 2018 – The role and impact of packaging on consumers is the subject of research and special efforts on the part of distributors and manufacturers; but what is the situation in the fruit and vegetable section? Is there a link between the customer experience and packaging? Does this link affect the attractiveness of the section – and of its products? The trade association Carton Ondulé de France (Corrugated Board of France) has carried out a new study to understand the role of packaging in the customer experience in this section.