Press release
11 October 2018

Packaging in the fruit and vegetable section : what impact does it have on the customer experience – and on the attractiveness of the section ?

Paris, 2 October 2018 – The role and impact of packaging on consumers is the subject of research and special efforts on the part of distributors and manufacturers; but what is the situation in the fruit and vegetable section? Is there a link between the customer experience and packaging? Does this link affect the attractiveness of the section – and of its products? The trade association Carton Ondulé de France (Corrugated Board of France) has carried out a new study to understand the role of packaging in the customer experience in this section.

Share This

We use cookies to personalize content and to analyze traffic on our website. You consent to all our cookies clicking the ‘Accept’ button. More information about cookies here