{"id":1190,"date":"2017-09-21T10:40:09","date_gmt":"2017-09-21T08:40:09","guid":{"rendered":"https:\/\/www.cartononduledefrance.org\/communique-innover-pour-nouveaux-usages\/"},"modified":"2017-11-02T16:35:02","modified_gmt":"2017-11-02T15:35:02","slug":"innovating-to-meet-new-demands","status":"publish","type":"post","link":"https:\/\/www.cartononduledefrance.org\/en\/innovating-to-meet-new-demands\/","title":{"rendered":"Corrugated board: innovating to meet new industrial, commercial and societal demands"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>Carton Ondule\u0301 de France reveals the development prospects of a leading industry<\/h2>\n<p><strong>Paris, 21 September &#8211; Professional corrugated board organisation, Carton Ondule\u0301 de France, which represents more than 70% of businesses in the corrugated board sector, presents the development prospects of the industry: support for industrial and commercial changes such as the development of e- commerce, the answer to new societal expectations such as responsible consumption. Corrugated board manufacturers are innovating to propose new services &#8211; smart packaging, targeted marketing, re-use, etc. To promote the intrinsic properties of this versatile material and its capacity to adapt to present and future needs, Carton Ondule\u0301 de France has chosen a new signature: \u201cCorrugated board is a Genie for trade\u201d.<\/strong><\/p>\n<p><span style=\"color: #5e1b51;\"><strong>Corrugated board offers new services to support the development of e-commerce<\/strong><\/span><\/p>\n<p><strong>E-commerce, which represents 4% of the corrugated board market, is a major growth driver for the corrugated board industry.<\/strong> E-commerce produced more than 460 million parcels and a 14.6% increase in net sales in 2016. Such rapid growth heralds a complete change in production, distribution and consumer habits &#8211; challenges that are already being met by corrugated board. \u201cThe range of products people buy on-line is being diversified &#8211; clothing, obviously, but also electronic goods and even fresh food!\u201d says Bertrand Arnault, President of Carton Ondule\u0301 de France. \u201cCorrugated board has the advantage of meeting very different specifications (respect of the cold chain, protection of fragile objects, etc.) Businesses in the industry are developing packaging that is very easy for packagers to handle and can be adapted to the requirements of every type of product.\u201d<\/p>\n<p><strong>Corrugated board also meets very stringent technical specifications:<\/strong> tamper-proof systems to prevent theft, special tests to ensure that packaging will stand up to transport, solutions to facilitate returns, etc. \u201cCorrugated board is an efficient, discreet material,\u201d adds Kareen Desbouis, general delegate of Carton Ondule\u0301 de France. \u201cIt is the first physical intermediary between the seller and the consumer. It is therefore a crucial marketing tool for our industry. We propose packaging that showcases product brands, is customisable and re-usable!\u201d<\/p>\n<p><span style=\"color: #5e1b51;\"><strong>\u201cA Genie for trade\u201d: a new signature to promote the properties of corrugated board<\/strong><\/span><\/p>\n<p>Recyclable and 92% recycled, corrugated board is innovative, efficient, responsible packaging, which fits in perfectly with circular economy. \u201cAll these properties make it the ideal material\u201d, adds Kareen Desbouis. \u201cAlthough it has been used for more than a century, it is resolutely modern because of the innovative solutions it offers sellers, distributors and consumers\u201d. That is why corrugated board is a Genie for trade.<\/p>\n<p><span style=\"color: #5e1b51;\"><strong>In addition to providing packaging, corrugated board meets new societal demands<\/strong><\/span><\/p>\n<p><strong>Designers are creating more and more objects made of corrugated board to meet targets that are sometimes difficult to reconcile <\/strong>&#8211; temporary yet sturdy installations that are environment-friendly and very light objects that can be used for high-tech items such as virtual reality glasses and drones. For both professional and amateur designers and even artists it is a choice material as can be seen from the number of DIY corrugated board tutorials on the net.<\/p>\n<p><em>\u201cThe corrugated board industry is capable of taking up the challenges of e-commerce and adapting to new types of consumption, at optimum cost. It is a material of the future!\u201d<\/em> adds Bertrand Arnault.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_btn title=&#8221;Download the press release&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#5e1b51&#8243; custom_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; align=&#8221;left&#8221; i_align=&#8221;right&#8221; i_icon_fontawesome=&#8221;fa fa-plus-circle&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.cartononduledefrance.org%2Fwp-content%2Fuploads%2F2017%2F11%2FCP-press-COF-21092017-EN.pdf||target:%20_blank|&#8221;][vc_single_image image=&#8221;1195&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_single_image image=&#8221;1196&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][vc_single_image image=&#8221;1194&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; onclick=&#8221;link_image&#8221;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Paris, 21 September &#8211; Professional corrugated board organisation, Carton Ondule\u0301 de France, which represents more than 70% of businesses in the corrugated board sector<\/p>\n","protected":false},"author":2,"featured_media":859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - 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